Design for Life: Starck finds his British protégé
September 25, 2010
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Ilsa the college lecturer in 3D design from Liverpool wins a place on Starck’s team. Her walking aid Flo for the elderly impressed the judges. In this the last episode of the program Design for Life Mike and Ilsa had to finalise their designs and work on an advertising campaign for the products.
Advertising posters needs
They both met with an advertising team. Advertising is all about letting people know the product exists and promoting the benefits of the product. Mike and Ilsa are instructed to design a poster. They need to have a product name, logo and tag line.
Advertising is all about letting people know
Ilsa appeared to be all over the place. She continued in her style of complicating everything. She confused the advertising team by changing direction a number of times. Ilsa found it hard to stay focused on the project.
Mike decides he wants his product (dining setting for the visually impaired) to appeal to the general public as well as the blind. The advertising team like his product name ‘Stable’. He explains Starck was unimpressed with the name. They convince him to use the name as it sums up in a word the main features of his design. He also has to redesign six items. Starck wants his intelligent design to be elegant.
Comments on design
- Design touches us in our daily life
- Design is about solutions to problems
- Great design requires work work work…
- Designers need to think bigger
Ilsa and Mike present the advertising posters to Starck. He is impressed with both. Ilsa had selected an image of Charlie Chaplin as part of her image. Starck thought she should find a modern image. Mike did very well considering he had to design six items. Starck was impressed with his design particularly the knife. Ilsa impressed Starck with the sculptural design of the Flo mobility aid for the elderly. He said it was the most beautiful object he had seen in a long time.
The budding product designers had impressed. Starck considered both joining his team. In the end Ilsa won because her design was ambitious and completely new. She won the six month placement with Starck’s company in Paris.