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Design for Life: design prototypes, branding and design presentation tips

Enjoyed Starck’s Design for Life series of program so much. Philippe continued his search for a new generation of design talent. He states his aim as; ‘to encourage designers to design with the aim of helping their society to a better life’.

This week four designs were turned into prototypes. Before a product can be considered for this stage of the design process a company would need to really believe in the possibility of success. Creating a prototype is big investment in a design idea.

The company selected to create the prototypes have worked with Starck for twenty years. John Philippe has developed many of Starck’s famous designs. The students were sent off to improve their design ideas. Jess was instructed to find a material suitable for her self defense glove. She was instructed to make the glove look good/ fashionable.



Ilsa needs to turn her mobility aid idea into a workable design. Trevor’s child’s stool needs to be developed further to become less complicated. Mike’s dining setting for the visually impaired needs to be more stylish. The students are encouraged to find solutions to design problems. Ilsa works on the function and safety of the aid. She visits a group of ladies looking for the main points of function. 


Trevor must simplify his design to survive in the competition. He works on a mechanism with a pushdown clink in moving motion to be moved using the hand. Mike spends his time working on  creating a stylish design of his setting.

Think like designers, designers find solutions
Starck wants the last detail considered in each design. The students need to work and think like designers. Designers find solutions. Designers need to hold onto their design ideals. 
Branding
The students are required to create a brand. Great branding creates a promise, then an experience, then a memory. This is a brilliant way of explaining the ideals of branding a product or service.  
Aim of Branding

  • To creates a promise

  • Then an experience

  • Then a memory

Market research is a vital activity needed to develop a brand. Students need to find a name, logo and develop some graphic designs to promote their product. 


Presentation of Branding Ideas
Ilsa presents her ideas in a complicated fashion and takes too long. This means her ideas are not clearly expressed. Mike reveals his branding ideas quickly with little detail. His branding ideas are not positively received. Jess also gives a very short presentation the name she has selected considered no good. 

Trevor’s name for his product ‘Move Me’ is well received and his colour selections thought to be intelligent.

The way the students presented their ideas could have been greatly improved. At this stage Ilsa’s brilliant design could be scraped. If the competition was determined by this she could well lose her place. Trevor gets the most positive feedback. This indicates the importance of design presentation. 
Tips to help you present your design ideas
It is so important to be able to successful sell your design ideas. Listed below are some tips to help you present your ideas successfully.

  • Use short point form statements not long sentences

  • Do not use the words I, me or my. When you use the words I, me or my it tends to indicate a personal opinion. You are presenting a professional well thought out design solution not a personal preference.

  • Use clear uncomplicated visuals. Create visuals that can be viewed easily and interrupted without  needing to be explain. They need to be self explanatory.  

  • Believe in your ideas

  • Present your ideas with confidence and passion

  • Be prepared for questions

  • Clear concise presentations can sell your design ideas 

The prototypes are revealed
What an exciting moment for these budding product designers. Ilsa’s mobility aid is stunning and very well received. She appears to be the clear winner. Jess and Trevor are criticised because they have not evolved as designers. Mike wins a place in the final. He achieves this on the basis of his helping people design idea not on his presentation or the prototype.   


Can’t wait to see who wins

Ralph Lauren said 
“I am not looking like Armani today 
and somebody else tomorrow.
I look like Ralph Lauren. 
And my goal is to constantly move in fashion 
and move in style without giving up what I am.”
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